The Real Estate Information Flyer

information flyer about a houseLike the real estate yard sign and the real estate postcard, the real estate information flyer is yet another print item held over from the olden days of real estate sales. It seems to be something that most sellers like and some buyers enjoy but doesn’t have a lot of useful purpose in today’s world of instant access to tons of information about homes on the Internet.

The information flyer is usually a very attractive single page showing  a couple of pictures of the home and a little bit about the house including how many bedrooms and baths it may have and, possibly, a short narrative about the house. I included one of my old flyers here so you can get an idea what I’m talking about. This particular house sold in 2015 so don’t get your hopes up.

In addition to all the information about the house, the flyer also has information about the Realtor (me!) and how to get in touch for more information. The idea is to pique the curiosity of whoever gets this in their hands.

This flyer is usually in one of two places:

  • on the yard sign post in a clear plastic display case or tube
  • inside the house, usually on the kitchen counter, so people can take one when they leave

Either place is fine and both have some downside.

Information Flyer Display Boxes On The Sign Post

This should really be the optimal place. If people are going to stop at the sign to look at the outside of the house, they may want some information about it. Of course, my phone number is emblazoned across the sign in huge numbers but who wants to call and talk to someone. No one.

The three downsides to the sign post approach are:

  • No display box is ever truly weather proof. The fliers are made out of paper. They get wet. Humidity causes them to wrinkle and curl.
  • They need to be kept full. There is nothing worse than an empty display box. So either the Realtor or the owner of the house needs to keep the box filled with fliers. Sometimes this is more successful than others. It requires printing a large amount, in advance, and if the Realtor is going to do it, he has to keep checking on the box.
  • The fliers sometimes tend to “disappear” more quickly than normal. A competing Realtor or the neighborhood prankster may just come by and take everything that’s in the box. This forces the Realtor or owner to keep filling the box with more and more fliers. Over and over and over.

There is the alternative to the outside flyer. It’s a “Text for more information” sign rider. It can automatically provide information with a simple text (and who doesn’t text nowadays). It can alert the listing agent who may or may not call. Still it’s a simple and more effective method.

Information Flyers Inside The House

Having an information flyer inside the house is probably a lot more effective by helping the potential buyer remember the house they’ve been in. After all, buyers see a lot of houses before they make a decision about which house to buy. Most of the time, the houses tend to run together in their mind and it’s good to have something that jogs their memory. It may even cause them to want to go back for a second look.

The downside to this, of course, is that they’re already in the house. They’ve seen it on the Internet and their agent probably has the listing description in their hot little hands. So it is really redundant.

Still, I like the information flyer inside the house rather than outside. Less chance of damage from the weather and theft.

Should Your Or Shouldn’t You?

Information fliers are nice and they can be useful. They make the seller happy to see their house nicely displayed on a pretty marketing piece. So there are definitely advantages to producing them. They won’t be the magic bullet that sells the house and the potential home buyer has plenty of other places to see the house both inside and out.

If it makes someone happy, it works for me.

About Ken Montville

Ken Montville is a Realtor® and Associate Broker with RE/MAX United Real Estate in the beautiful Maryland Suburbs of Washington, DC. He has been selling nice homes since 1999. Way back in the 20th Century.

When Ken Is not doing the real estate thing he can be found all over social media in places too numerous to mention and he listens to jazz, reads a little (mostly non-fiction), hangs out with the Rotary Club of College Park, MD and can be found blogging at MDSuburbanHomes.com